Anaconda’s vision is to inspire, equip and enable Australians to experience the great outdoors and enjoy the many natural splendours of our great country.
Short but sweet history
Anaconda was founded in November 2004 by an Australian retailing family. Anaconda's founders were concerned that Australia’s outdoor and adventure culture was in decline, with many people seeking their leisure and entertainment indoors. This family, who love the outdoors themselves, realised that Australia really didn’t have a one-stop-shop for outdoor and adventure equipment. This is how the vision of Anaconda — Australia’s largest camping and adventure superstore — was born.
Anaconda is not just a retail store, it’s an experience. We have the largest range of outdoor products in Australia and source the best gear locally and internationally. Our gear is offered in an environment where visitors can take part in great activities and get the best local advice for their adventures. In-store experiences include climbing pinnacles, kayak testing pools and bike workshops. We offer rentals for a try-before-you-buy experience. Please also feel free to say hello to our scaley friends in the large fish aquariums in-store.
Anaconda only recruits passionate experts to manage our stores — experts in camping, hiking, fishing, four-wheel-driving, cycling, kayaking, snorkelling, diving and rock climbing.
Trying and testing the equipment we sell is a big part of the Anaconda ethos. All our staff, much like our founders and General Manager Peter Venter, are seriously passionate about the outdoors and adventure.
Our commitment is to continue to provide high-quality gear and offer excellent value to all Australians.
Anaconda believes in giving back to the communities in which we live. The conservation of our national parks and the traditional homelands of the Aboriginal people is central to who we are. We promote only responsible outdoor pursuits and always take responsibility for our actions because the environment is our business.
Furthermore we believe that by striving toward our vision to inspire, equip and enable, we will help people enjoy the benefits of outdoor-oriented recreation, encouraging happier and healthier lifestyles.