Vision and values

A vision is a declaration of an organisation’s reason for being.

Anaconda’s vision is to inspire, equip and enable. This applies to our team members and our customers. Our goal is to give our customers and team members purpose in life through a mutual love of the outdoors. Values guide our behaviour and the decision we make. Values define how we treat each other and our customers. Our vales are defined by DACARS.

What is DACARS? What is Anaconda?

Dynamic

• Energetic and enthusiastic.
• Pro-active.
• Always changing, developing, growing and evolving.

Adventurous

• Seeking new horizons and pushing boundaries.
• Fearless.
• Excitement and adrenaline.
• Pushing you to be the best.
• Inquisitive and curious.

Cheeky

• Fun, humorous and happy.
• Quick witted.
• Supportive and enthusiastic.
• Always joining in.

Accessible

• Willing and available to help.
• Inclusive and friendly.
• Always approachable.

Real

• Down-to-earth.
• Honest and reliable.

Safe

• Taking responsibility.
• Leading by example.
• Taking action.

To be part of our DACARS culture, please send us an expression of interest or check out the store roles and support group roles for which we are currently recruiting.